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For over 100 years, BMW has been at the forefront of design, innovative technology, and a lifestyle that makes every moment unique. BMW Lifestyle features luxurious, cutting-edge products that heighten and enrich the BMW brand experience. BMW fashion collections reflect the latest design trends, while BMW accessories impress with their timeless elegance. BMW boast many world-class partnerships including a fashion forward collection from Puma that brings BMW Motorsports to the streets.