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a. One of the most recognized and highly respected brands in the US, Arm & Hammer is still, after 167 years, a brand that represents effective yet gentle cleaning and odor neutralization. Now a brand that covers more aisles in the grocery store than ANY other, Arm & Hammer licensing program includes a high-profile, innovative waste bag partnership with Hefty that won the 2015 LIMA Award for Best Corporate Licensee of the Year, a long-running pet collection with industry-leader, Petmate, and successful extensions into shelf liners, gloves, wipes, and automotive air care.