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Heartland, a major private label manufacturer of sweeteners and beverage mixes needed the right brands to compete successfully with branded players like Kraft’s MIO and Splenda. Heartland turned to Brandgenuity Consulting for help identifying and acquiring these brands. We partnered them with indulgent, big-flavor brand, Icee, and better-for-you, women-loved brand, SkinnyGirl for a collection of water enhancers. The results for our client have been astounding, including chain wide distribution at Walmart and placement at other national retailers like Target, Kroger, and CVS. The partnerships have netted Heartland $15 million in revenues in less than 2 years! With more exciting brand acquisition opportunities on the horizon, we’re proud we’ve helped make life a little sweeter for Heartland!