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A beloved beer with a hipster vibe, Pabst Blue Ribbon has expanded its authenticity beyond beverage into a culture of art, design, fun, and freedom. As a way to extend this cherished brand outside its core and reward its special community of youthful fans, we partnered PBR with like-minded, national retailer Urban Outfitters to create an exclusive and unique line of products with market leading licensees in street wear, skate, and snow. Good brew, great gear!