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After parting ways with a single, powerful licensor, Playtex needed to immediately replace that partner with equally evergreen, instantly recognizable brands that could robustly compete in the market and maintain and grow a lucrative business. Playtex turned to Brandgenuity Consulting to help them prospect, pitch, and eventually sign the iconic brands they needed. We partnered them with classic character brands brands Thomas the Tank Engine, My Little Pony, Batman, Superman for a new collection of 12 feeding and beverage products, which will be in market across 35,000+ retail doors in early 2015. We’re so pleased we've given Playtex a hand in bringing more kids more fun, one sip at a time!