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Brandgenuity has helped license the mom-trusted Playtex name into key categories for babies and toddlers including infant and toddler grooming, bath toys and potty-training categories. Licensed products include the innovative Playtex Potty Genie, a new and innovative 3-in-1 potty system, that includes a floor potty with patented technology and odor control disposable bags, making the potty training process a cinch.