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Brandgenuity licensed Rocky into collaborations, collectibles and even a 5K/10K branded run through the heart of Philadelphia. Recently, we partnered Rocky with streetwear leader The Hundreds for an exclusive clothing and accessories collection – complete with billboard status. We’ve also connected Rocky with Under Armour for a line of casual and performance apparel, as well as streetwear fixture, UNDFTD, for a 20+ piece capsule collection of men’s lifestyle clothing and accessories.