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Brandgenuity Europe

Where ELSE can we take your brand today?

Brandgenuity Europe mirrors its U.S. counterpart’s proven, award-winning approach to exemplary licensing program development, and maintains our collective central promise that all clients receive hands-on, senior partner attention at every stage of the process.

With a boutique size, Brandgenuity Europe continues our motto of “personal on purpose” and brings the same level of passion, creative vision, entrepreneurial spirit, and smart thinking to every client, every brand extension, everyday.

We’re bringing knockout knowledge and leadership to the table!

Teri Niadna, Managing Director of Brandgenuity Europe

At the helm of Brandgenuity Europe is licensing industry veteran, Teri Niadna, who is spearheading operations as Managing Director and all-around guru.

Prior to joining Brandgenuity, Teri was responsible for the NFL’s international consumer products business, overseeing all markets outside of the United States. The NFL licensing business grew rapidly under Teri’s leadership and strategies, which focused on creating the right mix of global partners and local licensees, and developing retail channels to deliver authentic products to the League’s growing global fan base. Before her success with the NFL, Teri was Director, Licensing and Merchandise at Spanish-language media powerhouse, Univision and previously, an Associate Vice President of Brand Management at The Beanstalk Group for seven years. She is a graduate of Yale University.

However you’ve come to licensing, we’ve got you covered.

Brandgenuity Europe headquarter in London, UK

Headquartered in London, Brandgenuity Europe offers the same comprehensive, 360° licensing program management our agency is known for. We assist powerful brands in building licensing businesses from the ground up or at any point along the process.

With unparalleled, 24/7 client service, direct collaboration with the Brandgenuity U.S. principals, and a cooperative, cross-functional team, our clients now benefit from a totally seamless, global agency solution.