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All you need is loved: Geller teams with Freshpet to
Introduce The Loved Dog Treats

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NEW YORK, NY (January 30, 2008) – The trainer who changed the way people raise their dogs and the company that changed the way people feed their dogs have come together to create The Loved Dog Treats.

Inspired by Tamar Geller, a best-selling author and dog coach for stars such as Oprah Winfrey, Kelly Ripa and Ben Affleck, the treats offered by Freshpet are expected to hit stores in June 2008.

The Loved Dog Treats are the first fresh refrigerated dog treats. So fresh in fact, that customers will find them only in the Freshpet refrigerator in the pet aisle of select retailers. Inside the packaging, dogs will find all natural delicious treats – made with real beef or chicken – that are gently cooked to maintain freshness. On the packaging, dog owners will find helpful tips from Geller on how to raise a loved dog.

“These treats are the perfect way to empower your dog,” said Geller. “I care deeply about dogs and I want them to be well-mannered family members. A great way to do that is by play-training with treats and Freshpet offers the healthiest and tastiest dog food and treats.”

Geller’s training methods are based on games, communication, respect and love. She said she believes that dogs should be raised like children. And with The Loved Dog Treats, caring canines can be fed like them too. Brandgenuity LLC, a full-service trademark licensing agency based in New York City and Los Angeles, engineered the deal between Geller and Freshpet.

“The marriage between Freshpet and Tamar Geller is a perfect one built on a love of dogs,” said Scott Morris, a co-founder of Freshpet. “It’s no longer a dog eat dog food world. We offer the freshest products for dogs and I know your dog will love our treats much as he loves Tamar’s training methods.”

About Tamar Geller

Tamar Geller, founder of The Loved Dog™, is a renowned life coach for dogs and their people. Known for her insight, enthusiasm and red-carpet glamour, Tamar rejects the painful prong collars and choke chains that have been common tools of dog trainers for decades. Preferring the term "life coach" to "dog trainer" and "well-mannered" to "obedient," she has revolutionized the way people raise and train their dogs. Author of the New York Times best selling book The Loved Dog: The Playful Nonaggressive Way to Teach Your Dog Good Behavior (Simon and Schuster), go-to expert for many celebrities, and resident dog expert on numerous shows, Tamar provides insight to millions of dog enthusiasts nationwide.

About Brandgenuity LLC

Brandgenuity LLC is a leading independent brand licensing agency based in New York. The agency was voted #1 Licensing Agency of the Year 2008 by a leading industry publication. Brandgenuity extends world-class brands into new categories to build awareness and generate incremental revenue. Our trademark licensing services include strategic licensing planning, prospecting, legal support & contract negotiation, and retail development. The agency’s clients include MGM Studios (Pink Panther, Stargate, Robocop, Fame, and Legally Blonde), Food Network, Atari, World Poker Tour, Cadbury Adams (Bubblicious, Sour Patch, Swedish Fish, Chiclets, and Halls), Church & Dwight (Arm & Hammer, First Response, OxiClean), Pabst Brewing Company (Colt 45, Lone Star, Old Milwaukee, Old Style, Primo, and Schlitz) and The Really Useful Group (The Phantom of the Opera) among others. For more information please visit us at www.brandgenuity.com

About Freshpet™

Freshpet™ is a group of pet experts, nutritionists, and dog lovers dedicated to feeding pets the goodness of real, fresh food. Headquartered in Secaucus, New Jersey, Freshpet™ is the only U.S. manufacturer and marketer of fresh, refrigerated food for dogs. Freshpet™ brands include Freshpet™ Select available at select grocery and mass market retailers and Deli Fresh™ available at select pet specialty stores. Additional information about Freshpet, including a store locator, is available at www.freshpet.com.

Contact:

Rachel Humiston
Brandgenuity LLC
(212) 925-0730

rachel@brandgenuity.com

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