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- 11/06/08 - Brandgenuity Named as Licensing Agency for Oxi-Clean®, First Response®, and Arm & Hammer®
Brandgenuity LLC, a trademark licensing agency based in New York City, announced today that it has signed an agreement with Church & Dwight Co., Inc, to represent the company’s OXI-CLEAN® and FIRST RESPONSE® brands and select product categories for the ARM & HAMMER brand. Brandgenuity will work to extend the trademarks into key household and personal care product categories that embody each brand’s core equities and aspirations.
- 09/26/08 - Atari Names Brandgenuity North American Licensing Agent
Atari, one of the world’s leading producers, publishers and distributors of interactive games and among the most recognizable global brands, has appointed Brandgenuity as its North American licensing agent. Through the partnership, Brandgenuity will work closely with Atari on developing and implementing a multi-tiered licensing strategy designed to expand the Atari brand beyond gaming and onto lifestyle platforms.
- 09/08 - Atari Interactive partners with U.S. boutique licensing agency Brandgenuity to transform its logo and games into fashion and lifestyle products
Creator of the first video game universe, Atari Interactive, has signed licensing agency Brandgenuity LLC to help execute a new global licensing strategy and expand its classic and distinctive repertoire in the United States.
- 01/30/08 - All you need is loved: Geller teams with Freshpet to introduce The Loved Dog Treats
The trainer who changed the way people raise their dogs and the company that changed the way people feed their dogs have come together to create The Loved Dog Treats.
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