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Brandgenuity Secures Four New Deals with MGM’s Pink Panther!

Licensees to produce purr-fectly pink bingo products, fashion apparel, and accessories

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NEW YORK, NY (February 1, 2010) – The pink-inked feline broadens scope as leading trademark licensing agency, Brandgenuity, announced today that it has signed four new licensing agreements to expand the Pink Panther brand. These exciting new partnerships will include a unique gaming deal with Arrow International for bingo-related products, junior’s and women’s fashion apparel with Chaser Merchandising, t-shirts with American Classics, and accessories and seasonal footwear with PS Brands.

Arrow International, the world’s largest full-line manufacturer of bingo products, will bring the Pink Panther into the social and charitable gaming realm in both the US and Canada. The complete line will feature bingo paper, ink daubers, and bingo tickets. The specialty line will target the niche market of bingo players who regularly purchase bingo supplies for use in gaming, as well as gamers who continuously update their collection of licensed bingo merchandise. The Pink Panther line of bingo products joins other classic properties in the Arrow International family.

In addition to the gaming category, MGM’s Pink Panther is expanding its offering in the apparel and accessories categories with market leading partners. Chaser Merchandising has been charged with creating trend forward junior’s and women’s fashion apparel, while American Classics will produce junior’s, women’s and men’s t-shirts. Market leader PS Brands will produce seasonal footwear and other Pink Panther accessories. The new product lines are scheduled for launch in early 2010.

Brandgenuity brokered the agreements between MGM and its new Pink Panther licensees. The New York-based agency began representing MGM’s key properties in 2007. Arrow International, Chaser Merchandising, American Classics, and PS Brands are just the latest to join the family of Pink Panther licensees which comprise an already robust licensing program of 40 partners spanning categories including apparel, accessories, frozen novelty, and social expression. “Pink Panther is a uniquely versatile property, and we’re thrilled to continue the program’s expansion into new product categories,” said Andrew Topkins, partner at Brandgenuity. “Partnering with a company like Arrow International is a great fit and brings the beloved and timeless character to a whole new audience.”

About Brandgenuity LLC

Brandgenuity LLC is a leading independent trademark licensing agency based in New York. The agency was voted #1 Licensing Agency of the Year 2008 by a leading industry publication. Brandgenuity extends world-class brands into new categories to build awareness and generate incremental revenue. The agency’s clients include MGM Studios, Food Network, World Poker Tour, Cadbury Adams, Church & Dwight, and Pabst Brewing Company among others.

About Metro-Goldwyn-Mayer Inc.:

Metro-Goldwyn-Mayer Inc., through its operating subsidiaries, is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music and licensed merchandise. The company owns the world's largest library of modern films, comprising around 4,100 titles. Operating units include Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., MGM Television Entertainment Inc., MGM Networks Inc., MGM Domestic Networks LLC, MGM Distribution Co, MGM International Television Distribution Inc., Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM Worldwide Digital Media, MGM Consumer Products and MGM Interactive. In addition, MGM has ownership interests in international TV channels reaching nearly 120 countries. MGM ownership is as follows: Providence Equity Partners (29%), TPG (21%), Sony Corporation of America (20%), Comcast (20%), DLJ Merchant Banking Partners (7%) and Quadrangle Group (3%). For more information, visit www.mgm.com.

Contact:

Rachel Humiston
Brandgenuity LLC
(212) 925-0730

rachel@brandgenuity.com

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