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Harlequin and Brandgenuity Announce Exclusive Agency Deal

Licensed products may include gifts, collectibles and more.

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NEW YORK, NY (May 28, 2010)Harlequin Enterprises Limited, the global leader in series romance and one of the world’s leading publishers of books for women, announced today that it has selected Brandgenuity to serve as its exclusive merchandise licensing agency. Based in New York, Brandgenuity will develop a strategic licensing program that will leverage the strength of Harlequin’s brand for women.

“We are thrilled to be working with Harlequin, a brand that encompasses excitement, inspiration and, best of all, romance,” said Adina Avery-Grossman, Managing Director at Brandgenuity. “Through extraordinary licensing partnerships and brand-right products and experiences, we hope to transport Harlequin beyond books and further into the lives of women who love to read.”

Brandgenuity will explore opportunities for consumers to choose from an array of Harlequin-licensed products, which may include gifts, collectibles and other merchandise. Brandgenuity will draw on Harlequin’s rich archive of assets to inspire design and product development that appeals to Harlequin’s devoted fans. Harlequin releases more than 110 titles each month. Harlequin titles enjoyed a total of 232 weeks on the New York Times bestseller lists in 2009, with three titles achieving the coveted #1 position. Since its inception, Harlequin has sold approximately 5.93 billion books.

“We are very excited to see what Brandgenuity has in store for Harlequin,” said Donna Hayes, Publisher & CEO of Harlequin Enterprises. “With Brandgenuity’s creativity, passion and insight into our brand, we’re confident in their ability to attract top partners for a first-class licensing program that will satisfy our readers.”

About Harlequin Enterprises

Harlequin Enterprises Limited is the global leader in series romance and one of the world’s leading publishers of books for women, with titles issued worldwide in 32 languages and sold in 115 international markets. The company produces over 110 titles monthly and publishes more than 1,100 authors from around the world. Harlequin Enterprises Limited is a wholly owned subsidiary of Torstar Corporation, a broadly based media company listed on the Toronto Stock Exchange (TS.B). Harlequin’s Web site is located at www.Harlequin.com. Harlequin has offices in 19 countries, including offices in Toronto, New York and London. For more information please visit www.Harlequin.com.

About Brandgenuity LLC

Brandgenuity LLC is a leading independent trademark licensing agency based in New York. The agency was voted #1 Licensing Agency of the Year 2008 by a leading industry publication. Brandgenuity extends world-class brands into new categories to build awareness and generate incremental revenue. The agency’s clients include MGM Studios, Food Network, World Poker Tour, Cadbury Adams, Church & Dwight, and Pabst Brewing Company among others.

Contact:

Rachel Humiston
Brandgenuity LLC
(212) 925-0730

rachel@brandgenuity.com

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