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LIMA Announces Nominees For the 2010 International
Licensing Excellence Awards

April 16, 2010 | posted by LIMA NEWS


LIMA has announced 75 nominees for the Annual LIMA International Licensing Excellence Awards, recognizing the industry’s best and most successful licensed properties and products from the past year. Awards in seven categories plus the License of the Year Award will be announced at LIMA’s Opening Night Awards Party on June 8 during Licensing International Expo 2010 in Las Vegas.

Nominations were solicited from across the licensing industry and winners will be chosen by LIMA members. Ballots will be mailed to each member company and must be returned via fax by May 14. The License of the Year award will recognize an outstanding property that has had the most significant and profound impact on the licensing community during calendar year 2009. The candidates listed below were chosen by the LIMA Awards Committee from among the category-specific nominees. Property & Brand Owner/Licensing Agent:

  • 2010 Bridgestone NHL Winter Classic, National Hockey League
  • Burger King, Burger King/Broad Street Licensing Group
  • Food Network, Scripps Enterprises/Brandgenuity LLC
  • Hello Kitty, Sanrio, Inc.
  • In the Night Garden, Ragdoll Productions/BBC Worldwide Limited
  • Skelanimals, Skelanimals, LLC/Art Impressions, Inc.
  • The Twilight Saga: New Moon, Summit Entertainment

“This year’s candidates for The International Licensing Excellence Awards include several classic brands as well as new properties, illustrating licensing’s power to help brands stay vital and relevant to new audiences,” said Charles Riotto, President of LIMA. "We’re also proud that the field is truly global, with 75 nominees coming from Asia, Europe, and Latin America in addition to North America.”

Sixteen awards will be presented to top licensees and properties in seven categories: Art, Character, Corporate, Film/Television/Entertainment, Sports, Licensed Promotions, and Retailer. In addition to acknowledging the Best Brand Program of the Year in the Character, Corporate, Entertainment, and Sports categories, awards for Best Licensee-Hard Goods and Best Licensee-Soft Goods will be presented. In the Art category, best program and best licensee will be recognized. Each winner will receive the coveted etched-glass trophy sporting the LIMA logo.


Property Owner/Agent
Burger King Burger King/Broad Street Licensing Group
Food Network Scripps Enterprises/Brandgenuity LLC
National Trust for Historic Preservation National Trust for Historic Preservation/
MODA Licensing, Inc.
Purina Purina/The Beanstalk Group, LLC
Stanley The Stanley Works/The Beanstalk Group, LLC


Rachel Humiston
Brandgenuity LLC
(212) 925-0730