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Retail Power Panel at Licensing International Expo To Focus On What Makes A Retail Exclusive Successful

Brandgenuity’s Adina Avery-Grossman will explore the ins and outs of retail exclusives with executives from Staples, JCPenney, Kmart/Sears and Hearst Publications


NEW YORK, NY (April 14, 2010) – Retail exclusives have become increasingly popular in categories as diverse as home furnishings, food and beverage, apparel and electronics as specialty stores, department stores and mass market chains seek brands and products that can’t be found elsewhere. But what does it take to establish a successful private-label program? Adina Avery-Grossman, Managing Director of the licensing agency Brandgenuity, will lead a panel discussion on this timely subject during the “Retailer Exclusives: Hear It from the Source” session at Licensing International Expo 2010, which runs June 8-10 at the Mandalay Bay Convention Center in Las Vegas.

In addition to discussing the role of brand exclusivity in today’s marketplace, the session will shed light on what retailers look for in a brand, what makes a successful pitch and development and lead times for exclusive programs. Panelists will also cover nuts-and-bolts topics such as how to sell-in and manage a program, how to do business with retailers and how to supervise a multifaceted approval process.

The session, which is accredited under LIMA’s Certificate of Licensing Studies (CLS) program, takes place Tuesday, June 8 at 10 a.m. and will feature the following panelists:

  • Dave D'Angelo, Senior Vice President of Staples Brands Group, Staples
  • Sonya Arthur, Senior Buyer, JCPenney Home Collection, Decorative Bedding
  • Julia Fitzgerald, Chief Marketing Officer Toys & Seasonal, Kmart/Sears
  • Glen Ellen Brown, Vice President & Director of Brand Development, The Hearst Group

Adina Avery-Grossman is a founding partner of Brandgenuity LLC, a trademark licensing agency based in New York City. Brandgenuity clients include Church & Dwight (makers of OxiClean and Arm & Hammer), Food Network, Pabst Brewing Company, Atari, Cadbury Adams, MGM, among others. Prior to starting the agency, Adina was SVP Business Development and Client Services at another leading licensing agency. She began her marketing career at Kraft Foods where for 10 years she managed cereal businesses and lead product development on wholesome snacks.

To view the complete Licensing University seminar lineup and see which other sessions are eligible for credit under LIMA’s Certificate of Licensing Studies program, visit You can register online, or by phone at (888) 644-2022. Sessions have limited seating and registration is on a first-come, first-served basis.

LIMA members are eligible for discounts on all Licensing University sessions. Pricing is as follows:

  • Single session: member/non-member, $150/$180;
  • Five-pack: member/non-member, $475/$585;
  • All-inclusive: member/non-member, $994/$1,170.

For more information about the “Retailer Exclusives” session or the 2010 Licensing University conference program, contact Christina Attardo at or call 646-744-3741.

About LIMA:

Founded in 1985, LIMA is the worldwide trade organization for the licensing industry. LIMA’s main objective is to work together with licensors and licensees for the advancement of professionalism in licensing through research, national and international seminars, trade events and publications. With members in 35 countries, and offices in New York, London, Munich, Tokyo, Shanghai and Hong Kong and representatives in Italy, members enjoy access to a wide variety of activities, information and benefits. LIMA is a proud sponsor of the annual Licensing International Expo, Brand Licensing Europe, LiMa Licensing Market (Munich), Day of Licensing (Cologne), Licensing Asia (Tokyo), Shanghai Licensing Pavilion and the Hong Kong Licensing Show. In addition, LIMA offers ways to jump start a career in licensing through its Certificate in Licensing Studies (CLS) program, which is the only educational course specifically designed to prepare professionals to succeed in the ever-changing licensing industry, and the flip (Future LIMA Industry Professionals) program offering support and networking for industry newcomers. For more information please visit

About Licensing International Expo:

Celebrating its 30th year, Licensing International Expo is the most established licensing event in the world and has become a global marketplace for leveraging brand and property equity for developing new licensed consumer products. The show's appeal brings together top- level retail and manufacturing executives from more than 82 countries who look to Licensing International Expo to discover new brands and revenue generating opportunities within the $191 Billion licensing industry. This year’s show will take place June 8-10, 2010 at the Mandalay Bay Convention Center in Las Vegas. For up-to-date exhibitor listings, seminar scheduling, travel support and registration information, please visit or email Lindsey Jones at For press inquires please email Jason Magner at

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About Advanstar Communications:

Advanstar Communications Inc. (, producer of Licensing International Expo, Brand Licensing Europe, Brand Licensing Central & Eastern Europe and License! Global Magazine, is a leading worldwide media company providing integrated marketing solutions for the License, Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to "Connect Our Customers With Theirs." Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.


Rachel Humiston
Brandgenuity LLC
(212) 925-0730