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Brandgenuity news
  • 05/28/2010 - Harlequin and Brandgenuity Announce Exclusive Agency Deal

    Harlequin Enterprises Limited, the global leader in series romance and one of the world’s leading publishers of books for women, announced today that it has selected Brandgenuity to serve as its exclusive merchandise licensing agency. Based in New York, Brandgenuity will develop a strategic licensing program that will leverage the strength of Harlequin’s brand for women.

  • 05/19/2010 - Forecast is Always Sunny for Brandgenuity's Newest Licensing Program

    The forecast just got brighter for fans of FX’s hit comedy series, It’s Always Sunny in Philadelphia, as the show announced its partnership with leading brand licensing agency, Brandgenuity, to extend the brand into the products needed to live the Sunny-life.

  • 04/16/10 - LIMA Announces Nominees For the 2010 International Licensing Excellence Awards

    The forecast just got brighter for fans of FX’s hit comedy series, It’s Always Sunny in Philadelphia, as the show announced its partnership with leading brand licensing agency, Brandgenuity, to extend the brand into the products needed to live the Sunny-life.

  • 04/14/10 - Retail Power Panel at Licensing International Expo To Focus On What Makes A Retail Exclusive Successful

    Retail exclusives have become increasingly popular in categories as diverse as home furnishings, food and beverage, apparel and electronics as specialty stores, department stores and mass market chains seek brands and products that can’t be found elsewhere. But what does it take to establish a successful private-label program? Adina Avery-Grossman, Managing Director of the licensing agency Brandgenuity, will lead a panel discussion on this timely subject during the “Retailer Exclusives: Hear It from the Source” session at Licensing International Expo 2010, which runs June 8-10 at the Mandalay Bay Convention Center in Las Vegas.

  • 03/26/10 - Brandgenuity Unmasked as Licensing Agency for The Phantom of the Opera

    The Really Useful Group Ltd has announced that it has signed NY based licensing agency Brandgenuity to develop and manage its US licensing program for The Phantom of the Opera and the forthcoming production Love Never Dies to complement its own In theatre activities.

  • 02/01/10 - Brandgenuity and ATARI Power Up With Nine New Licensees

    The brand at the heart of videogaming broadens scope as leading trademark licensing agency, Brandgenuity, announced today that it has signed nine new licensing agreements to expand the iconic gaming brand, Atari. These exciting new partnerships will include a unique high-end surfboard deal with Walden Surfboards, high-end and specialty apparel with Lancaster Vintage, scratch-off lottery tickets with Pollard Banknote, men’s apparel with C-Life, swimwear and outerwear with Isaac Morris, wall coverings and decals with Blik, luggage tags and novelty journals with Flapjack Toys, calendars and posters with Aquarius and apparel accessories with Grupo Ruz for Mexico.

  • 01/30/10 - Brandgenuity Secures Four New Deals with MGM’s Pink Panther!

    The pink-inked feline broadens scope as leading trademark licensing agency, Brandgenuity, announced today that it has signed four new licensing agreements to expand the Pink Panther brand. These exciting new partnerships will include a unique gaming deal with Arrow International for bingo-related products, junior’s and women’s fashion apparel with Chaser Merchandising, t-shirts with American Classics, and accessories and seasonal footwear with PS Brands.

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