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New Licensing Program Blossoms with Kathy Davis Studios & Brandgenuity

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NEW YORK (February 8, 2011) – Kathy Davis, premier designer specializing in greeting cards and social expression products, announced today that her firm, Kathy Davis Studios, Inc., has selected Brandgenuity to serve as its exclusive licensing agency. Brandgenuity plans to extend the Kathy Davis brand into new product categories that leverage her unique artwork and sentiments – helping her realize the mission of inspiring people to experience joy in their lives – and share it with others.

“Kathy Davis’ work is beautiful, distinctive and iconic,” said Adina Avery–Grossman, Partner at Brandgenuity. “She is a real woman who is inspired by everyday things and combines soft water color paint brush strokes with meaningful words to spread joy with each design.”

Kathy Davis has sold well over 100 million greeting cards, ranking her among the most successful designers in the gift and stationery industry. In addition to her licensing partnership with American Greetings, she also has successful licenses in place in other categories such as fabric with Westminster Fibers, bank checks with Deluxe Corporation, calendars with Trends International, gifts with Westland Giftware and others.

Brandgenuity will seek to extend the Kathy Davis brand and her signature look beyond this thriving licensing program and extend the brand into product categories that further elevate the brand with top notch partners. Licensees can draw on a rich collection of artwork and inspiring copy to develop product categories that include scrapbooking, crafting, stationery, kitchen textiles, bedding, home décor, domestics, floral and gifts, bridal and seasonal goods, party goods, jewelry and more. “We are extremely enthused about the prospect of this new relationship,” said Melissa Schulz, Executive Director – Licensing of Kathy Davis Studios. “Creating designs brings Kathy so much joy. We are thrilled to bring Kathy’s authenticity and fresh visions to life in the expansion of our licensing program with our new partners.”

About Kathy Davis Studios, Inc.

Headquartered in Horsham, PA., Kathy Davis Studios, Inc., is one of the nation’s leading design companies in the greeting card and gift industries. Selling millions of licensed products worldwide annually, Kathy Davis Studios, Inc. is led by Chief Visionary Officer, Kathy Davis. Bestselling designer, artist and author, of “Scatter Joy – Create a Life You Love”, Kathy’s mission to “Scatter Joy” pervades all aspects of her art and life.

Through its extensive collection of 20,000 designs and messages, the company has an array of licensed merchandise such as greeting cards, fabric, bank checks, calendars, and gifts.

For more information please visit us at www.kathydavis.com.

About Brandgenuity LLC

Brandgenuity LLC is a leading independent brand licensing agency based in New York. The agency was voted #1 Licensing Agency of the Year 2008 by a leading industry publication. Brandgenuity extends world–class brands into new categories to build awareness and generate incremental revenue. Turnkey licensing services include strategic licensing planning, prospecting, legal support & contract negotiation, and retail development. The agency’s clients include Food Network, Church & Dwight, Pabst Brewing Company, MGM Studios, Harlequin Enterprises, The Juilliard School, World Poker Tour, FX,and The Really Useful Group (The Phantom of the Opera) among others. For more information please visit us at www.brandgenuity.com

Contact:

Rachel Humiston
Brandgenuity LLC
(212) 925-0730

rachel@brandgenuity.com

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