A+E Networks Appoints Brandgenuity as Licensing Agent for the HISTORY® Brand and its Hit Programming
New York, NY (February 07, 2012) – As the HISTORY® brand and its programming continue to hit new ratings heights, A+E Networks has appointed New York City-based Brandgenuity as its licensing agent on behalf of HISTORY. The leading independent agency, named “Best Licensing Agency of 2008” by License Global Magazine, will be responsible for creating strategic partnerships for some of the network’s hit series such as “Ice Road Truckers,” “Swamp People,” “American Pickers,” and “Top Shot.” The announcement was made by Kate Winn, Senior Vice President, A+E Networks Consumer Products.
“HISTORY is the hottest brand in television. As a top five cable network and the #1 non-fiction entertainment network in all key demos, we have a tremendous opportunity to extend the brand into new product categories and to create meaningful retail partnerships," said Winn. "With their licensing and retail acumen, excellent relationships and successful track record, we believe that Brandgenuity is the creative agency that can help take us to the next level by building additional layers onto this powerful brand which is already welcome in consumers’ homes.”
Brandgenuity will seek to expand the existing HISTORY licensing program, developing new initiatives and partnerships and providing comprehensive program management. Brandgenuity is also tasked with developing nationwide retail partnerships. Leveraging the HISTORY brand and its unique status as an authority on all things history, Brandgenuity will pursue specific product categories reflective of the network’s series, as well as expand into the travel arena with experiential trips representative of show character jobs, locations and lifestyles.
“We are thrilled to be working with HISTORY and their authentic, beloved brands,” said Jay Asher, Partner at Brandgenuity. “HISTORY has achieved a meteoric rise as a top cable network, and their programming owns the young male audience right now. We’re excited to make HISTORY and its shows, including American Pickers, Swamp People, Ice Road Truckers, and more, come alive by collaborating with passionate licensees and committed retailers.”
HISTORY closed 2011 with its best year ever for the sixth consecutive year, and is the only Top Five cable network to grow in the key demos of A25-54 and A18-49. The channel finished the year as the #1 non-fiction entertainment network in all key demos. HISTORY reached Top Five in A25-54/18-49, Men 25-54/18-49 and Top 10 in A18-34/Men18-34. Since 2009, HISTORY has enjoyed the best two year growth for any network – up 52% in A25-54 and A18-49.
HISTORY has 10 of the top 50 non-fiction series on cable among A25-54 and 9 of the top 50 among A18-49 – more than any other network. HISTORY stays on top of key brand studies, tying for #1 in 2011 in overall quality (among 81 networks ranked) in the National Equitrend Study.
Brandgenuity’s expertise lies in launching and expanding brands at retail and building sustainable licensing programs that increase brand awareness and drive incremental revenue. The agency is responsible for multiple award-winning licensing programs.
A+E Networks Consumer Products, a division of A+E Networks, develops consumer products as line extensions for the A&E Network, HISTORY, Lifetime and Biography brands. A+E Networks Home Entertainment, Direct to Consumer, E-commerce, Licensing and Education are sub-divisions of A+E Networks Consumer Products and together make up a portfolio ranging from DVDs, Blu-ray Discs, electronic sell-through, education materials, and on-line stores to licensee products in publishing, games, music, apparel and other categories.
HISTORY® and HISTORY® HD are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, American Restoration, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including Vietnam in HD, Gettysburg, America the Story of Us, WWII in HD, 102 Minutes That Changed America. HISTORY has earned four Peabody Awards, eleven Primetime Emmy® Awards, 12 News & Documentary Emmy® Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History® campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics. For more information go to www.historypressroom.com
Brandgenuity LLC is a leading independent brand licensing agency based in New York. The agency was voted #1 Licensing Agency of the Year 2008 by a leading industry publication. Brandgenuity extends world-class brands into new categories to build awareness and generate incremental revenue. Turnkey licensing services include strategic licensing planning, prospecting, legal support & contract negotiation, and retail development. The agency’s clients include HISTORY and A+E Networks, Food Network, Church & Dwight, Pabst Brewing Company, MGM Studios, Harlequin Enterprises, The Juilliard School, Pella, World Poker Tour, Kathy Davis Studios, FX Network and Chris Madden, among others.
For more information please visit us at www.brandgenuity.com