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Brandgenuity tapped by Performance Brands (PB Digital Division) as Sub-Agent in North America for Clumsy Ninja


New York, NY (December 13, 2013) – New York-based licensing agency, Brandgenuity, is thrilled to announce their appointment as the North American subagent of PB Digital for Clumsy Ninja, the worldwide hit mobile game released by NaturalMotion Games.

Clumsy Ninja released on the 21st November 2013 to universal acclaim and is #1 in App Store charts across the world. Clumsy Ninja is a virtual friend who feels alive and self-aware. Train him, throw him, tickle him and even tie balloons to him! It is the first mobile game to use NaturalMotion’s Euphoria motion engine and the character behaves in unique and surprising ways every time. He’ll sense, feel, move and react uniquely every time, and together you’ll experience unforgettable moments.

NaturalMotion is a leading games and technology company with offices in the UK and USA.  Their worldwide success in the mobile app game development arena includes the hit games CSR Racing, CSR Classics, My Horse, and Jenga.

“We are delighted to be working with NaturalMotion’s next generation of interactive characters and are excited to help this hapless ninja master the world of licensing,” said Jay Asher, Partner at Brandgenuity. “We believe that this brand has the right personality and growing fan-base to drive its success across many platforms.”

Torsten Reil, CEO of NaturalMotion states “Clumsy Ninja has captured the imaginations of millions of players since launch, and we believe that PB Digital and Brandgenuity are the right partners to explore licensing opportunities for the character and game.”

About Brandgenuity

Brandgenuity LLC is a leading independent brand licensing agency based in New York. The agency was voted Licensing Agency of the Year by a leading industry publication and is ranked amongst the top 20 Licensing Agencies. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include HISTORY (Swamp People) and A+E Networks (Duck Dynasty), Winnebago Industries, Church & Dwight (ARM & HAMMER, OxiClean, Kaboom), Boppy, Energizer Personal Care (Banana Boat, Hawaiian Tropic, Playtex), MGM Studios (Robocop, Vikings, Hercules), FX Network (It’s Always Sunny in Philadelphia, Archer, The League), Pella, The Juilliard School, and World Poker Tour, among others. For more information please visit us at


Rachel Humiston
Brandgenuity LLC
(212) 925-0730