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Renowned Designer and Queen of Bling,
Sondra Celli, Launches Licensing Program

Brandgenuity, named exclusive licensing agency of record, to help Celli “bling it on”!


New York, NY (February 14, 2013) – Award-winning fashion designer and popular TLC Network star, Sondra Celli, believes in bling…and lots of it! Now through licensing, fans of Sondra Celli, her unique designs and two hit TLC shows, will be able to choose from a wide range of products inspired by her one-of-a-kind crystal couture…special occasion dresses, bridal wear, accessories and home decor to name just a few. And, since everyone wants to know “how Sondra does it”, Celli tools and DIY craft kits will soon be available for those legions of do-it-yourselfers who have been clamoring to buy them!

Celli hired Brandgenuity, the award-winning, full-service licensing agency based in New York City to conceive and execute this highly anticipated licensing launch. Celli’s success as a designer of “uncommon crystal couture” increased when her designs were featured on TLC’s hit, “My Big Fat American Gypsy Wedding”. The show reaches nearly 2 million viewers.

“I’m so excited to have the Brandgenuity team working with me. I get requests from all over the world to bling everything you can imagine as well as requests to buy my tools and glue. This is my chance to share my designs and my expertise with everyone,” said Sondra Celli. And the timing couldn’t be better. "From crystal wedding attire and prom dresses to blinged out shoes and accessories, the trend is strong and expected to continue." Adds Celli, “Bling elevates any look, and the person wearing it can’t help but feel happy!” Bling is in!

Categories for expansion include crafting kits and how-to books, bridal, wedding accessories, special occasion dresses, handbags, footwear, hair accessories, eyewear, jewelry, phone and tablet accessories, fragrance and home décor, pet apparel and accessories and infant gifts.

“Sondra’s fan base is extraordinary!” raves Adina Avery-Grossman, Partner at Brandgenuity. “Sondra Celli has everything we look for in a brand – devoted fans, a media platform and a recognizable aesthetic,” Avery-Grossman explains. “The products we launch will all be representative of Sondra’s diverse fan base – blinged-out flip flops and hair accessories for spirited pre-teens, crystal covered headphones and hi-tops for independent teens, heels and minis with bling for youthful ingénues and embellished shifts and accessories for self-confident women who want to stand out in a crowd.”

About Sondra Celli

Sondra Celli is a world-renowned crystal couture designer and popular TV personality featured on TLC’s hit series “My Big Fat American Gypsy Wedding” and “Bling It On”. A graduate of NYC’s Fashion Institute of Technology, Sondra worked for several prestigious fashion houses in New York, Italy and Hong Kong earning numerous awards for her work along the way. In 1984, just outside Boston, Massachusetts, Sondra Celli established The Sondra Celli Company designing uncommon crystal couture and accessories for infants, children, and women of all ages, shapes and sizes. Sondra’s work is a hit with her ever-increasing fan base which spans the globe - from London, Rome, and Tokyo, to Paris and Prague!

About Brandgenuity

Brandgenuity LLC is a leading independent brand licensing agency based in New York. The agency was voted #1 Licensing Agency of the Year 2008 by a leading industry publication. Brandgenuity extends world-class brands into new categories to build awareness and generate incremental revenue. Turnkey licensing services include strategic licensing planning, prospecting, legal support & contract negotiation, and retail development. The agency’s clients include HISTORY and A+E Networks, Boppy, Wizard 101, Church & Dwight, MGM Studios, Harlequin Enterprises, The Juilliard School, Pella, World Poker Tour, Kathy Davis Studios, FX Network among others. For more information please visit us at


Rachel Humiston
Brandgenuity LLC
(212) 925-0730