Gas Monkey Garage Puts Pedal to the Metal with Four New Licensees
Brandgenuity Tapped to Develop and Execute Strategic Licensing Program
New York, NY (May 2014) – Gas Monkey Garage, famous for fixing up and flipping hot rods, classic cars and motorcycles, has tapped New York-based agency, Brandgenuity, to develop and execute a strategic licensing program for the iconic brand. Brandgenuity launched the program with anchor licensees Fifth Sun (apparel), Concept One (headwear & accessories), H3 (headwear), and JCorp (apparel in Canada). The brand will continue to extend into categories that celebrate the Gas Monkey Garage lifestyle, including after-market auto accessories, apparel & accessories, gifts, home goods, lottery, slot machines and many more.
Consumers and fans recognize Gas Monkey Garage from the hit show Fast N’ Loud, now in its fifth season on Discovery. The show follows auto buff Richard Rawlings and his team as they track down and restore forgotten classic cars and race against the clock to turn rust to gold. The show boasts millions of viewers and Facebook fans alike, and is consistently rated as the top cable show for men on Monday nights.
“Gas Monkey Garage is more than just a place where classic cars get a facelift,” said creative force behind the brand, Richard Rawlings. “It’s an attitude, a lifestyle and a brand that we have already extended into two successful restaurants here in Dallas.” The Gas Monkey Bar N’ Grill restaurants feature sprawling patio decks, an expansive 19,000 feet of dining space, live music, and above all, amazing smoked meat. Rawlings added, “We know Brandgenuity is the right team to get us there and we can’t wait to give fans everywhere more ways to experience this one of a kind brand.”
Brandgenuity Partner, Andy Topkins, added, “We are thrilled to be representing ‘Vikings.’ It is right in the cross hairs of what is working today on television: high-production values with gritty and powerful characters combined with emotional drama. We plan to help fans celebrate the show through consumer products, and its unique way of combining history, heroism and high drama.”
Brandgenuity currently serves as MGM Studios’ exclusive North American licensing agency, managing licensing programs for “Pink Panther,” “Rocky,” “RoboCop” and the MGM library of titles.
Jay Asher, Partner at Brandgenuity, said, “Aside from the great name and memorable logo, we love that this is an All-American brand that revolves around an All-American passion: fixing up great cars. Rawlings is a self-made American icon whose passion for what he does is contagious. We look forward to a long-term licensing program that leverages Gas Monkey Garage in a variety of categories for fans everywhere.”
About Gas Monkey Garage
Gas Monkey Garage is an automotive restoration shop in Dallas, TX, that is featured on a hit reality TV show. Owner, Richard Rawlings, and master mechanic Aaron Kaufman, find abandoned classic cars dating back to the 1920s and bring them back to life and back on the road. For more information, visit http://gasmonkeygarage.com and follow @GasMonkeyGarage
Brandgenuity LLC is a leading independent brand licensing agency based in New York. The agency was voted Licensing Agency of the Year by a leading industry publication and is ranked amongst the top 20 Licensing Agencies. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include HISTORY (Swamp People) and A&E (Duck Dynasty), Winnebago Industries, Church & Dwight (ARM & HAMMER, OxiClean, Kaboom), FX Network (It’s Always Sunny in Philadelphia, Archer, The League), MGM Studios (Pink Panther, Rocky, Vikings, Fargo), Energizer Personal Care (Banana Boat, Hawaiian Tropic, Playtex), Gas Monkey Garage, The Boppy Company, Pella, Clumsy Ninja, and World Poker Tour, among others. For more information please visit us at http://www.brandgenuity.com.