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Hawaiian Tropic and Banana Boat Expand with Morgan Home_Fashions

2015 spring and summer lines to debut at New York Home Fashions Market Week



New York, NY (September 3, 2014) –Energizer Personal Care, home of leading sun care brands Hawaiian Tropic® and Banana Boat® sunscreens, has partnered with Morgan Home Fashions to produce Hawaiian Tropic and Banana Boat branded beach accessories, including beach towels, beach mats, totes and swim sacs. The agreement was brokered by leading New York-based licensing agency, Brandgenuity.

“We are thrilled to expand our business by collaborating with two beloved brands, both of which are synonymous with sun and beach,” says Noah Gindi, Executive Vice President at Morgan Home Fashions. “We can’t wait to incorporate the distinct personalities of each brand into fresh and fun looks for our spring and summer collections.”

Morgan Home will introduce its 2015 spring and summer beach lines to major retailers at the 2014 New York Home Fashions Market Week, September 15-18. Capturing the luxurious essence of the brand, Morgan Home’s Hawaiian Tropic line will feature stylish island-inspired beach towels, beach mats, totes, and swim sacs. The Banana Boat line will include a playful, family friendly line of beach towels and beach mats, as well as juvenile line of swim sacs, beach back packs, and roll-up beach mats.

“Extending into Hawaiian Tropic and Banana Boat beach accessories is a natural next step for us and we are excited to be partnering with Morgan Home Fashions for the line,” said Jim Alsante, Group Marketing Director at Energizer Personal Care. “Banana Boat and Hawaiian Tropic sun care brands are instantly recognizable, powerful brands and we know that our sun-loving fans will share in our excitement.”

About Energizer Personal Care®

A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. Energizer Personal Care markets products in over 100 countries worldwide under the Playtex®, Banana Boat®, Hawaiian Tropic®, Skintimate® and Schick® brands. Playtex and all other trademarks are licensed or owned by Energizer or its affiliates.

About Hawaiian Tropic®

Founded in 1969, the Hawaiian Tropic® brand is one of the most iconic and best-known sun care brands in the U.S. With a wide range of products including sunscreens, sunless tanning, after sun, sport and lip, Hawaiian Tropic® sunscreens deliver “indulgent sun protection.” All Hawaiian Tropic® sunscreens with SPFs of 15 and higher meet the Food & Drug Administration’s requirements for broad spectrum UVA and UVB protection. Hawaiian Tropic® sunscreens with SPFs 15 or higher have carried The Skin Cancer Foundation's Seal of Recommendation for almost two decades.

About Banana Boat®

The Banana Boat® brand offers a wide range of product options that provide today's busy family with reliable sun protection without worry, so the fun can go on. Banana Boat® sunscreens with SPFs of 15 and higher meet the Food & Drug Administration’s requirements for broad spectrum UVA and UVB protection.  Banana Boat® products have carried The Skin Cancer Foundation's Seal of Recommendation for almost two decades.

About Morgan Home

Headquartered in Aberdeen, NJ, Morgan Home Fashions is a 4th generation, family owned and operated home textiles company. Having foundations in sourcing, development and design, Morgan Home is regarded as a leader in the home textiles world. Having pioneered bedding, beach, kitchen and bath products for over three decades, Morgan continues to reinvent products within the home category. For more information, or to visit their showroom at 72 Madison Avenue in New York, contact Noah Gindi at

About Brandgenuity

Brandgenuity LLC is a leading independent brand licensing agency based in New York. The agency was voted Licensing Agency of the Year by a leading industry publication and is ranked amongst the top 20 Licensing Agencies. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include MGM Studios (Pink Panther, Robocop, Vikings, Hercules), HISTORY (Swamp People) and A&E (Duck Dynasty), Winnebago Industries, Church & Dwight (ARM & HAMMER, OxiClean, Kaboom), The Boppy Company, Energizer Personal Care (Banana Boat, Hawaiian Tropic, Playtex), FX Network (It’s Always Sunny in Philadelphia, Archer, The League), Pella, The Juilliard School, World Poker Tour, among others. For more information please visit us at


Rachel Humiston
Brandgenuity LLC
(212) 925-0730