Twitter Buzz

Smithfield Specialty Foods Group Partners with A&E®


Smithfield, VA (September 11, 2014) –Smithfield Specialty Foods Group, a leading provider of more than 200 specialty food items such as premium hams, peanuts and gourmet side dishes, has signed a two-year licensing agreement with A&E® for a line of snacks from Duck Dynasty, the hit TV show that follows the Robertson family and their duck-call business, to produce a line of nut-based snacks that will launch in early September.

The new co-branded product line will initially offer five varieties of flavored peanuts: Lightly Salted, Salt & Pepper, Cajun, Habañero, and Jalapeño.

The snacks became available nationwide through specialty-food providers, retail grocers, and retail convenience outlets, as well as online, beginning Sept. 2.

“Smithfield and A&E’s Duck Dynasty share similar fans, and this is a great opportunity to partner together and provide them with a unique product,” said Pete Booker, Vice President and General Manager of the Smithfield Specialty Foods Group. “A&E’s Duck Dynasty has such a strong and loyal audience, and we’re excited for the opportunity to provide these passionate fans with products we’re just as passionate about.”

“We are excited to partner with Smithfield on this new line of Duck Dynasty snack products,” said Kate Winn, Senior Vice President, Consumer Products, A+E Networks®. “A+E Networks makes great efforts to launch brand extensions for Duck Dynasty that make great sense for everyone. In the case of Smithfield, their consumers are passionate Duck fans so we know that their Duck products will really resonate.”

Smithfield Marketplace and A&E’s Duck Dynasty plan to expand the product line in time for the holidays with co-branded pork rinds, nut confections, peanut brittle and various snack-mix offerings. The agreement between A&E and Smithfield was brokered by A&E’s North American licensing agency, Brandgenuity.

About Smithfield Specialty Food Group

Headquartered in Smithfield, VA, the Smithfield Specialty Foods Group is a leading provider of more than 200 specialty food items such as premium hams, peanuts, and gourmet side dishes. Established in 2001 as the gourmet foods division of Smithfield Foods, the Smithfield Specialty Foods Group operates under the brands of Peanut Shop of Williamsburg, Smithfield Marketplace, and The Southern Table. For more information, please visit and

About Smithfield Foods

Smithfield Foods is a $14 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, Gwaltney®, John Morrell®, Kretschmar®, Curly's®, Carando®, Margherita®, and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental, and food safety and quality programs. For more information, visit and

About Brandgenuity

Brandgenuity LLC is a leading independent brand licensing agency based in New York. The agency was voted Licensing Agency of the Year by a leading industry publication and is ranked amongst the top 20 Licensing Agencies. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include MGM Studios (Pink Panther, Robocop, Vikings, Hercules), HISTORY (Swamp People) and A&E (Duck Dynasty), Winnebago Industries, Church & Dwight (ARM & HAMMER, OxiClean, Kaboom), The Boppy Company, Energizer Personal Care (Banana Boat, Hawaiian Tropic, Playtex), FX Network (It’s Always Sunny in Philadelphia, Archer, The League), Pella, The Juilliard School, World Poker Tour, among others. For more information please visit us at


Diana Souder
(757) 357-1675