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Stonyfield Serves Up Organic Licensing Program with Brandgenuity

Leading agency to represent Stonyfield, Stonyfield YoBaby & Stonyfield YoKids


New York, NY (June 11, 2014) – Stonyfield, the world’s leading organic yogurt maker and only national organic yogurt brand, announced that it has chosen Brandgenuity as its exclusive licensing agency of record. Brandgenuity will work to extend Stonyfield, YoBaby and YoKids into a wide variety of organic healthy snacks and food solutions.

“We are excited to be working with Brandgenuity,” said Ben Angeloni, VP Marketing, Stonyfield. “They understand our mission and have the expertise to expand the Stonyfield, YoBaby and YoKids trademarks into the organic snacks and foods that moms will feel great about.  We look forward to creating innovative products together.”

The New Hampshire-based Stonyfield prides itself on manufacturing high quality, delicious, organic yogurt and serving as mom’s ally for healthy food. The Stonyfield, YoKids and YoBaby assortment includes yogurt, smoothies, pouches, drinkables, soy yogurts, and frozen yogurt. Milk and butter are produced by Organic Valley under license.

“We love Stonyfield and its portfolio of organic, wholesome products,” said Louis Drogin, Partner at Brandgenuity. “We are thrilled to be working with Stonyfield and look forward to bringing mom more organic food and snacks as she continues to keep her entire family healthy.”

Brandgenuity plans to work hand-in-hand with Stonyfield to launch a strategic licensing program that provides families with all of the organic products needed for breakfast, snacks, school lunchboxes and beyond.

For licensing opportunities, please call Brandgenuity 212-925-0730 or visit them at Licensing Show, Booth #A111.

About Stonyfield

As the leading organic yogurt maker, we obsess over everything we put into our yogurts and everything we keep out. By saying no to toxic persistent pesticides, artificial hormones, antibiotics and GMOs, Stonyfield has been saying yes to delicious, healthy food for more than 30 years. And we’re no less obsessed with our planet’s health. To bring more sustainability to the marketplace, we’re always looking for more innovative ways to do business.

About Brandgenuity

Brandgenuity LLC is a leading independent brand licensing agency based in New York. The agency was voted Licensing Agency of the Year by a leading industry publication and is ranked amongst the top 20 Licensing Agencies. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include MGM Studios (Pink Panther, Robocop, Vikings, Hercules), HISTORY (Swamp People) and A&E (Duck Dynasty), Winnebago Industries, Church & Dwight (ARM & HAMMER, OxiClean, Kaboom), The Boppy Company, Energizer Personal Care (Banana Boat, Hawaiian Tropic, Playtex), FX Network (It’s Always Sunny in Philadelphia, Archer, The League), Pella, The Juilliard School, World Poker Tour, among others. For more information please visit us at


Rachel Humiston
Brandgenuity LLC
(212) 925-0730