‘VIKINGS’ CONQUERS THE WORLD OF LICENSING
New York, NY (March 5, 2014) – Licensing agency Brandgenuity has welcomed 6 new licensees into the “Vikings” family including Hybrid (apparel), Bioworld (accessories), Catalyst Game Labs (specialty board games), MjC International (sleepwear and novelties), Underground Toys (novelties and drinkware), and Vikings Wholesale (collectible replicas) it was announced today. Brandgenuity represents MGM Consumer Products, a division of Metro-Goldwyn-Mayer Studios Inc.(MGM), which holds worldwide merchandising, licensing and consumer products rights on behalf of the hit scripted drama “Vikings.” The first wave of apparel will launch at specialty retailers including Hot Topic and Spencer Gifts.
Last spring, HISTORY introduced viewers to a clan of Norse warriors with a rapacious appetite for warfare, knowledge and power when it launched “Vikings”. The gripping family saga of Ragnar, Rollo, Lagertha, friends and enemies was a tale of brutality and passion, alliances and infidelities, infighting and death. It portrayed life in the Dark Ages, a world ruled by raiders and explorers, through the eyes of Viking society. Last week, “Vikings” struck back with a vengeance during its season two premiere, averaging 3.6 million Total Viewers.
“We are excited that ‘Vikings’ is generating so much attention for consumer products worldwide,” said Tricia Samuels, VP Global Licensing of MGM Consumer Products. “We believe the property will have successful and long-running, aspirational licensing program built upon the ‘Vikings’lifestyle, look and lore.”
Brandgenuity Partner, Andy Topkins, added, “We are thrilled to be representing ‘Vikings.’ It is right in the cross hairs of what is working today on television: high-production values with gritty and powerful characters combined with emotional drama. We plan to help fans celebrate the show through consumer products, and its unique way of combining history, heroism and high drama.”
Brandgenuity currently serves as MGM Studios’ exclusive North American licensing agency, managing licensing programs for “Pink Panther,” “Rocky,” “RoboCop” and the MGM library of titles.
VIKINGS centers on Ragnar (Travis Fimmel), a restless young warrior and family man who longs to find and conquer new lands across the sea and claim the spoils as his own. Now he is an Earl, allied with King Horrik (Donal Logue). With more power than ever before, his desire to sail west and explore new kingdoms remains unquenchable.
Yet there’s a heavy price to pay for Ragnar’s ascent to greatness. Season two brings crises of faith, of power, of relationships. Brothers rise up against one another. Loyalties shift from friend to foe, and unlikely alliances are formed in the name of supremacy. Ragnar’s indiscretions threaten his marriage to Lagertha (Katheryn Winnick), tearing him and his beloved son apart. Plots are hatched, scores are settled, blood is spilled…all under the watchful eyes of the gods.
New to the cast of VIKINGS this season are Alexander Ludwig (The Hunger Games) as Bjorn, the intelligent and bold warrior son of Ragnar Lothbrok, and Linus Roache (Law & Order) as Ecbert, King of Wessex, a man of strength, knowledge and undisguised ambition. They join Travis Fimmel as Ragnar Lothbrok; Katheryn Winnick as Lagertha, a fierce shield maiden and Ragnar’s wife; Clive Standen as Rollo, Ragnar’s impulsive, wild, care-free brother; George Blagden as Athelstan, a young and not-so-innocent Monk; Jessalyn Gilsig as Siggy, beautiful wife of the late Earl Haraldson; Donal Logue as King Horrik, who desires to make the increasingly famous Earl Ragnar an ally and supporter; Gustaf Skarsgard, a ship builder who designs the new generation of Vikings ships; and Alyssa Sutherland as Princess Aslaug, Ragnar’s new love interest.
Created and written by Michael Hirst – one of the premier historical story-tellers in the industry (Academy-Award winning film Elizabeth; and the Emmy and Golden Globe nominated series The Tudors), Michael serves as Executive Producer along with Morgan O’Sullivan of World 2000 (The Count of Monte Cristo; The Tudors), John Weber of Take 5 Productions (The Tudors; The Borgias), Sherry Marsh, Alan Gasmer, James Flynn (The Tudors; The Borgias) and Sheila Hockin (The Tudors; The Borgias). Dirk Hoogstra and Julian P. Hobbs are the Executives in Charge of Production for HISTORY. ”Vikings” is an international Irish/Canadian co-production being co-produced by World 2000 and Take 5 Productions.
HISTORY broadcasts domestically in the U.S. MGM Television brought the series to the network and brings ”Vikings” to the global audience, serving as the international distributor outside of Ireland, Canada and the U.S. ”Vikings” is produced in association with Shaw Media, and the series also airs on HISTORY in Canada.
About Metro-Goldwyn-Mayer Inc.
Metro-Goldwyn-Mayer is celebrating 90 years as a leader in the entertainment business and as an innovator in the industry. Today, MGM is an entertainment company focused on the production and distribution of film and television content globally. The company owns one of the world’s deepest libraries of premium film and television content. In addition, MGM has investments in domestic and international television channels. For more information, visit www.mgm.com.
Brandgenuity LLC is a leading independent brand licensing agency based in New York. The agency was voted Licensing Agency of the Year by a leading industry publication and is ranked amongst the top 20 Licensing Agencies. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include MGM Studios (Pink Panther, Robocop, Vikings, Hercules), HISTORY (Swamp People) and A&E (Duck Dynasty), Winnebago Industries, Church & Dwight (ARM & HAMMER, OxiClean, Kaboom), The Boppy Company, Energizer Personal Care (Banana Boat, Hawaiian Tropic, Playtex), FX Network (It’s Always Sunny in Philadelphia, Archer, The League), Pella, The Juilliard School, World Poker Tour, among others. For more information please visit us at http://www.brandgenuity.com.