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Winnebago Hits the Road for Outdoor Retailer


New York, NY (August 5, 2014) – Winnebago Industries, Inc. (NYSE: WGO), a leading United States manufacturer of recreation vehicles, will debut the Winnebago Outdoor brand licensing program at the 2014 Outdoor Retailer Summer Market Tradeshow this week in Salt Lake City, UT. Winnebago, an official sponsor and first time exhibitor, will be joined by anchor apparel and headwear licensee, 540Brands, LLC.

540Brands (Booth # PV2308) will debut their complete line of officially licensed Winnebago apparel and headwear, consisting of more than 40 SKUS. This authentic All-American lifestyle line captures the fun and irreverent humor of the 1970’s with a contemporary sensibility for today’s trendsetters. The agreement between Winnebago and 540Brands was brokered by leading licensing agency Brandgenuity.

Attendees of the Outdoor Retailer Summer Market will have the opportunity to get up close and personal with the all-new 2015 Winnebago Brave recreational vehicle at the Pavilion Plaza. The Brave blends the iconic vintage design with modern sensibilities, evoking childhood memories and appealing to a new generation of outdoor enthusiasts. Guests are invited to tour the Brave and encouraged to enter the #BEBRAVEORSHOW social media challenge to win exclusive Winnebago gear.

“We are thrilled to be launching our brand licensing program with 540Brands at the Outdoor Retailer Show,” said Chad Reece, Director of Marketing at Winnebago Industries. “This is an exciting opportunity for us to venture into the consumer products space and we are eager to use this opportunity to connect with our core fans and introduce them to the all-new 2015 Winnebago Brave,” added Reece.

Winnebago is actively seeking opportunities to expand the Winnebago brand into new product categories, including outdoor and camping equipment and performance apparel among others. Brandgenuity will be attending Outdoor Retailer in Salt Lake City, UT. For licensing inquiries, please contact Brandgenuity at or 212-925-0730.

About Winnebago

Winnebago, The Most Recognized Name In MotorhomesĀ®, is a leading U.S. manufacturer of recreation vehicles, which are used primarily in leisure travel and outdoor recreation activities. The Company and its subsidiary build quality motorhomes, travel trailers and fifth wheel products under the Winnebago, Itasca, and Winnebago Touring Coach brand names. Winnebago Industries has received the Quality Circle Award from the Recreation Vehicle Dealers Association every year since the award's inception in 1996. The Company's common stock is listed on the New York and Chicago Stock Exchanges and traded under the symbol WGO. Options for the Company's common stock are traded on the Chicago Board Options Exchange. For access to Winnebago Industries' investor relations material or to add your name to an automatic email list for Company news releases, visit,

About Brandgenuity

Brandgenuity LLC is a leading independent brand licensing agency based in New York. The agency was voted Licensing Agency of the Year by a leading industry publication and is ranked amongst the top 20 Licensing Agencies. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include MGM Studios (Pink Panther, Robocop, Vikings, Hercules), HISTORY (Swamp People) and A&E (Duck Dynasty), Winnebago Industries, Church & Dwight (ARM & HAMMER, OxiClean, Kaboom), The Boppy Company, Energizer Personal Care (Banana Boat, Hawaiian Tropic, Playtex), FX Network (It’s Always Sunny in Philadelphia, Archer, The League), Pella, The Juilliard School, World Poker Tour, among others. For more information please visit us at


Sheila Davis
(641) 585 - 6803