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Brandgenuity news
  • 9/15/14 - Gas Monkey Garage Goes Full Throttle with Eight Licensees

    The legendary Gas Monkey Garage, home of motor-mastermind Richard Rawlings and famous for turning rust to gold, is on the fast track to success - and taking its licensing program along for the ride! New York-based licensing agency, Brandgenuity, has secured four new Gas Monkey Garage licensing partnerships in a variety of categories including apparel, auto accessories, utility knives, welding accessories and more, bringing the program to eight licensees with more in the pipeline.

  • 9/11/14 - Smithfield Specialty Foods Group Partners with A&E

    Smithfield Specialty Foods Group, a leading provider of more than 200 specialty food items such as premium hams, peanuts and gourmet side dishes, has signed a two-year licensing agreement with A&E®for a line of snacks from Duck Dynasty, the hit TV show that follows the Robertson family and their duck-call business, to produce a line of nut-based snacks that will launch in early September.

  • 9/3/14 - Hawaiian Tropic® and Banana Boat® Expand into Beach Accessories with Morgan Home Fashions

    Energizer Personal Care, home of leading sun care brands Hawaiian Tropic® and Banana Boat® sunscreens, has partnered with Morgan Home Fashions to produce Hawaiian Tropic and Banana Boat branded beach accessories, including beach towels, beach mats, totes and swim sacs. The agreement was brokered by leading New York-based licensing agency, Brandgenuity.

  • 8/5/14 - Winnebago Hits the Road for Outdoor Retailer

    Winnebago Industries, Inc. (NYSE: WGO), a leading United States manufacturer of recreation vehicles, will debut the Winnebago Outdoor brand licensing program at the 2014 Outdoor Retailer Summer Market Tradeshow this week in Salt Lake City, UT. Winnebago, an official sponsor and first time exhibitor, will be joined by anchor apparel and headwear licensee, 540Brands, LLC.

  • 6/11/14 - Stonyfield Serves Up Organic Licensing Program with Brandgenuity

    Stonyfield, the world’s leading organic yogurt maker and only national organic yogurt brand, announced that it has chosen Brandgenuity as its exclusive licensing agency of record. Brandgenuity will work to extend Stonyfield, YoBaby and YoKids into a wide variety of organic healthy snacks and food solutions.

  • 5/13/14 - Boppy Company Expands into Diaper Bags with Global Design Concepts

    The Boppy ® Company, maker of the award-winning Boppy® Feeding and Infant Support Pillow, announced today that they have partnered with Global Design Concepts for a line of diaper bags to complement their range of fashionably smart solutions that comfort and assist moms everywhere.

  • 5/1/14 - Gas Monkey Garage Puts Pedal to the Metal with Four New Licensees

    Gas Monkey Garage, famous for fixing up and flipping hot rods, classic cars and motorcycles, has tapped New York-based agency, Brandgenuity, to develop and execute a strategic licensing program for the iconic brand. Brandgenuity launched the program with anchor licensees Fifth Sun (apparel), Concept One (headwear & accessories), H3 (headwear), and JCorp (apparel in Canada). The brand will continue to extend into categories that celebrate the Gas Monkey Garage lifestyle, including after-market auto accessories, apparel & accessories, gifts, home goods, lottery, slot machines and many more.

  • 3/5/14 - "Vikings" Conquers World of Licening

    Licensing agency Brandgenuity has welcomed  6 new licensees into the “Vikings” family including Hybrid (apparel), Bioworld (accessories), Catalyst Game Labs (specialty board games), MjC International (sleepwear and novelties), Underground Toys (novelties and drinkware), and Vikings Wholesale (collectible replicas) it was announced today.  Brandgenuity represents MGM Consumer Products, a division of Metro-Goldwyn-Mayer Studios Inc.(MGM), which holds worldwide merchandising, licensing and consumer products rights on behalf of the hit scripted drama “Vikings.”   The first wave of apparel will launch at specialty retailers including Hot Topic and Spencer Gifts.

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