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Antonia Predovan Joins Brandgenuity as Director of Business Development

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New York, NY (August 24, 2015) –Leading brand licensing agency, Brandgenuity LLC, announced today that Antonia Predovan has joined as Director of Business Development.

In her new position, Antonia will focus on hard goods sales and prospecting for new partners across Brandgenuity’s portfolio of brands including Viacom’s adult entertainment properties (MTV, VH1, Comedy Central, Spike TV, Logo), MGM Studios (Rocky, Vikings, Pink Panther, Fargo), Winnebago Industries, Church & Dwight (ARM & HAMMER, OxiClean, Kaboom), Edgewell Personal Care (Banana Boat, Hawaiian Tropic, Playtex), Pella, Gas Monkey Garage and more.

Previously, Antonia worked as an Associate Director, Brand Management at Beanstalk managing licensing programs for U.S. Army, STANLEY and DEWALT with sales responsibilities on Guinness and BAILEYS, and within Beanstalk’s Manufacturer’s Representation department.
“We are delighted to have Antonia join the Brandgenuity team,” said Jay Asher, Partner, Brandgenuity. “We are certain the company’s clients will value her contributions to building their licensing programs.”

Antonia can be reached at 212.925.0662 or via e-mail at antonia@brandgenuity.com.

About Brandgenuity

Brandgenuity LLC is a leading independent brand licensing agency based in New York with offices in London. The agency is ranked amongst the top 15 licensing agencies worldwide. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include Stonyfield Organic, Viacom Network, Arm & Hammer, Hawaiian Tropic, Banana Boat, Playtex, Pepperidge Farm’s Goldfish, The Boppy Company, Winnebago Industries, Gas Monkey Garage, and MGM Studios, among others. For more information, please visit www.brandgenuity.com.

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