Brandgenuity to Expand its Client Base
New York, NY (June 8, 2015) –Brandgenuity announced today that they have expanded its client base to include the Viacom Music & Entertainment Group. The company will become the licensing agency of record for its Viacom Music & Entertainment Group’s networks including MTV, VH1, Comedy Central and Spike.
Brandgenuity will take on the management of current licensees and continue to build dynamic licensing programs for these networks’ top properties including South Park, Workaholics, Beavis and Butt-Head, Ink Master, Lip Sync Battle, Love and Hip Hop and Broad City among others.
“We are thrilled,” said Jay Asher, Partner at Brandgenuity. “Many of these are iconic brands that have tremendous awareness and loyal fan followings. We are excited to expand the consumer products program into new and innovative categories that will delight their fan bases and engage with new consumers. And there are new properties being created every day which enable the program to stay fresh and relevant.”
Dan Yang, EVP and GM Consumer Products at Viacom Music & Entertainment Group conducted the agency search. “We gave this agency selection careful thought. We chose the team at Brandgenuity because they bring creativity, energy and experience in entertainment, product development and strategic brand building. We’re looking forward to working with them.”
Brandgenuity will represent the Viacom Music & Entertainment Group at the Licensing Show in Las Vegas, June 9th to 11th. For appointments, please contact Brandgenuity (firstname.lastname@example.org; 212-925-0730) or visit them at the Licensing Show, Booth #A89.
Brandgenuity LLC is a leading independent brand licensing agency based in New York. The agency was voted Licensing Agency of the Year by a leading industry publication and is ranked amongst the top 20 Licensing Agencies worldwide. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include Stonyfield Organic, Church & Dwight, Energizer Personal Care, Pepperidge Farm’s Goldfish, The Boppy Company, Pella, A&E, Ferrara Candy Company, Winnebago Industries, Gas Monkey Garage, MGM Studios, and World Poker Tour, among others. For more information, please visit www.brandgenuity.com.