brandgenuity

Twitter Buzz

Gas Monkey Garage® Monster Jam® Truck to Debut in 2016

Truck Inspired by Discovery Channels’ Hit TV Show “Fast N’ Loud” in Development with Series Star Richard Rawlings

back

Ellenton, FL (December 1, 2015) – Feld Entertainment® announced today that Monster Jam® will debut a Gas Monkey Garage® truck based on the garage made famous in Discovery Channel’s hit television show, Fast N’ Loud. The truck body will be designed by Richard Rawlings and will tour Monster Jam events in 2016. The license agreement between Gas Monkey Garage® and Feld Entertainment® was brokered by Gas Monkey Garage’s exclusive licensing agent, Brandgenuity.

Based in Dallas, Discovery Channel’s most highly rated and watched show, Fast N’ Loud, features Gas Monkey Garage owner Richard Rawlings, an expert at buying, restoring and selling classic cars and hot rods. Rawlings has created a one-of-a-kind ‘70s muscle car body for the Gas Monkey Garage Monster Jam truck and is designing custom artwork that will reflect the spirit of the garage.   A team of Monster Jam engineers and technicians will design and build the chassis. 

“It’s been awesome working with the guys at Feld to build and design a customized look for the truck,” said brand owner and motor mastermind Richard Rawlings. “We’re pumped to join the Monster Jam line-up, and can’t wait to see Gas Monkey Garage tear it up in the arena.”

The Gas Monkey Garage truck will debut in Houston on January 9, 2016, with veteran Monster Jam driver BJ Johnson behind the wheel. With more than 20 years’ experience behind the wheel, Johnson was the obvious choice for Rawlings when it came to determining who would wow fans in his truck each weekend.

“I am looking forward to the 2016 Monster Jam season and bringing a new look to Monster Jam in Gas Monkey Garage,” said driver BJ Johnson. “I love watching the show and I am excited to represent Gas Monkey Garage. With so many custom features being incorporated into the new truck, I really think Richard Rawlings and his team have picked the right driver and Crew Chief. We might not win them all, but we will always make the highlight reel!”

Click the photo below to view a 3D rendering of the Gas Monkey Garage truck:

Gas Monkey Garage Monster Truck

“We couldn’t be happier to create a relationship between two great brands, Gas Monkey Garage and Monster Jam, along with Richard Rawlings,” said Ken Hudgens, Chief Operating Officer, Feld Motor Sports®. “It is a perfect fit for all of the classic car lovers out there who follow both Monster Jam and Fast N’ Loud. We can’t wait to see how the truck does this season.”

Rawlings and his team will go through a test driving experience in a Monster Jam truck to see what it’s like to drive one of these 10,000-pound beasts, which will be featured during the seventh season of Fast N’ Loud. When the truck hits the home town of the Gas Monkey Garage in February at AT&T Stadium, fans will be treated to a special event at the Gas Monkey Bar N’ Grill with Richard Rawlings, as well as Monster Jam drivers set to tear up AT&T Stadium.

2016 Gas Monkey Garage Tour Schedule

  • January 9 – Houston, Texas – NRG Stadium
  • January 16 – Anaheim, California – Angel Stadium of Anaheim
  • January 23 – San Diego, California – PETCO Park
  • January 30 – Glendale, Arizona – University of Phoenix Stadium
  • February 5-6 – Fargo, North Dakota – Fargo Dome
  • February 13 – Arlington, Texas – AT&T Stadium
  • February 20 – Oakland, California – O.co Coliseum
  • February 27 – Vancouver, British Columbia – BC Place Stadium
  • March 5-6 – El Paso, Texas – UTEP Sun Bowl

Check out MonsterJam.com for more information or follow Monster Jam on Facebook, Twitter and Instagram (facebook.com/monsterjamtwitter.com/MonsterJam and instagram.com/Monsterjamlive).

About Feld Entertainment

Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment's productions have appeared in more than 75 countries and on six continents to date and include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross, Disney On Ice Presented by Stonyfield YoKids Organic Yogurt, Disney Live! Presented by Stonyfield YoKids Organic Yogurt and Marvel Universe LIVE! More information about Feld Entertainment is available online at www.feldentertainment.com.

About Gas Monkey Garage

Gas Monkey Garage is an automotive restoration shop in Dallas, TX, that is featured on hit reality TV show Fast N’ Loud. Owner, Richard Rawlings, and master mechanic Aaron Kaufman, find abandoned classic cars dating back to the 1920s and bring them back to life and back on the road. For more information, visit http://gasmonkeygarage.com and follow @GasMonkeyGarage on Twitter.  

About Brandgenuity

Brandgenuity LLC is a leading independent brand licensing agency based in New York with offices in London. The agency is ranked amongst the top 15 licensing agencies worldwide. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include Stonyfield Organic, Viacom Network, Arm & Hammer, Hawaiian Tropic, Banana Boat, Playtex, Pepperidge Farm’s Goldfish, The Boppy Company, Winnebago Industries, Gas Monkey Garage, and MGM Studios, among others. For more information, please visit www.brandgenuity.com.

back