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Gas Monkey Garage Turns Up the Heat with Seven New Licensees



New York, NY (April 15, 2015) – Brandgenuity, Gas Monkey Garage’s exclusive North American licensing agent, has secured seven new Gas Monkey Garage licensing partnerships that will extend the already successful program into new categories that include gaming, die-casts, novelty items, apparel and accessories, and more!

“I am floored at how quickly the Gas Monkey Garage brand has grown right before my eyes,” said brand owner Richard Rawlings. “It’s been a dream come true to see fans across the country revel in their Gas Monkey Garage gear, and I am stoked to bring even more categories into the mix.”

The seven new Gas Monkey Garage licensees include GTECH (lottery), Greenlight (die-cast vehicles), Northwest (home accessories), Piston Clothing (outerwear/work apparel), Rabbit Tanaka (novelty items/barware), Trends (posters/calendars), YUMS (New Era hats), and Zynga (online gaming). These partners join existing licensees, Fifth Sun (apparel), Concept One (apparel/accessories), H3 (headwear), JCorp (apparel), Westchester (work gloves/gear), Waterloo (project centers/storage units), Gatco (knives/tools), and MjC (sleepwear/drinkware).

“Gas Monkey Garage is a brand for true hot rod and muscle car enthusiasts,” said Jay Asher, Partner at Brandgenuity. “Fans wear their passion for cars on their sleeves, and our licensees are des“igning clothing and gear that lets them do just that.” With consistent top ratings on its hit Discovery show, “Fast ‘N Loud” and over 2.7 million Facebook fans, Gas Monkey Garage continues to gain momentum and attract passionate fans nationwide. Now in its seventh season, the #1 car show, “Fast N’ Loud,” delivers an average of over 2 million viewers and claimed the number one spot on cable TV on Monday nights. Rawlings’ passion for muscle cars and his huge following also secured him the role as Dodge’s primary spokesperson for their new “Dodge Law” ad campaign. Beyond the screen, the Gas Monkey Garage brand has successfully extended into two Gas Monkey Bar N’ Grill locations and a live concert venue in Dallas, TX.

Brandgenuity will continue to expand the Gas Monkey Garage licensing program strategically, with new partners in after-market auto accessories, apparel & accessories, gifts, gaming and more.

About Gas Monkey Garage

Gas Monkey Garage is an automotive restoration shop in Dallas, TX, that is featured on a hit reality TV show. Owner, Richard Rawlings, and master mechanic Aaron Kaufman, find abandoned classic cars dating back to the 1920s and bring them back to life and back on the road. For more information, visit and follow @GasMonkeyGarage on Twitter.

About Brandgenuity

Brandgenuity LLC is a leading independent brand licensing agency based in New York. The agency was voted Licensing Agency of the Year by a leading industry publication and is ranked amongst the top 20 Licensing Agencies. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include Stonyfield, A&E (Duck Dynasty), Winnebago Industries, Church & Dwight (ARM & HAMMER, OxiClean, Kaboom), Energizer Personal Care (Banana Boat, Hawaiian Tropic, Playtex), Gas Monkey Garage, The Boppy Company, MGM Studios (Pink Panther, Robocop, Vikings, Fargo), Pella and World Poker Tour, among others. For more information please visit us at