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- 11/28/16 - The Hawaiian Tropic® Brand Signs on New Licensee Hotel Emporium
Edgewell Personal Care, maker of the iconic sun care brand Hawaiian Tropic®, is announcing their first-ever hotel group license with Hotel Emporium, a leading supplier of hotel amenities. Hotel Emporium has developed a line of Hawaiian Tropic shampoos, conditioners, shower gels, soaps and moisturizers for hotel guestrooms designed to evoke the indulgences of the tropics.
- 11/7/16 - Edgewell Selects Brandgenuity to Rep Skintimate Brand for Licensing
Edgewell Personal Care Brands, LLC announced today that it has selected Brandgenuity to build a licensing program for the Skintimate Shave Gel brand in North America. Brandgenuity will extend Skintimate, the leader in women’s shave preps, into additional HBA products and grooming accessories for women.
- 10/26/16 - The Playtex Brand Signs New Licensee Ginsey
Edgewell Personal Care, owner of the leading infant and toddler care brand, Playtex, has announced that it has licensed the Playtex brand to Ginsey Home Solutions, a manufacturer of innovative home décor and juvenile products. Ginsey will develop and launch a line of potty training and bathing accessories for toddlers. The line launched at the ABC Expo held in Las Vegas on October 18-21.
- 10/19/16 - Staples Launches Licensing Program Expanding its Footprint in Services
Staples, Inc. (NASDAQ: SPLS) has announced that it will be expanding its brand into a range of solutions-oriented services and products via licensing agreements. The first agreement is with GRM for Staples Records and Cloud Management™, a new solution designed to help businesses of any size store and manage records, with a focus on security and compliance.
10/17/16 - Edge® Shave Gel Brand Preps for Licensing Program with Brandgenuity
Edgewell Personal Care Company, announced today that it has hired Brandgenuity as its licensing agency of record to help launch a licensing program for its Edge® Shave Gel brand.
- 9/16/16 - NFLPA Teams Up with Brandgenuity to Grow Licensing in Europe
The NFL Players Association (NFLPA), via its marketing and licensing arm NFL Players Inc., announced today that it has retained leading global agency Brandgenuity to grow and manage its licensing efforts in Europe.
- 9/6/16 - Brandgenuity Brokers Licensing Partnership Between Spike TV's 'Lip Sync Battle' and Carnival Cruise Line
Brandgenuity LLC, exclusive licensing agency of record for Spike TV’s award-winning hit show "Lip Sync Battle", announced today that fans of the show will soon be able to channel their inner rock star at sea as the pop culture phenomenon has been added to the diverse entertainment lineup aboard Carnival Cruise Line.
- 6/6/16 - Gas Monkey Garage® Adds New Licensees in Europe
Brandgenuity, Gas Monkey Garage’s exclusive licensing agency in the United States and Europe, has secured several new European licensing partnerships that will further solidify and extend the Gas Monkey Garage brand outside the U.S.
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