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Carmen Sandiego Returns with New Show and Licensing Program

Brandgenuity selected as global brand licensing agency for new show on Netflix


New York, NY (May 18, 2017) Houghton Mifflin Harcourt, global learning company and award-winning publishing house, is working with leading global brand licensing agency, Brandgenuity, to build a licensing program for the forthcoming Carmen Sandiego series reboot, set to air on Netflix in 2019.

Netflix has commissioned 20 episodes of the new animated series, which will feature Gina Rodriguez as the voice of the red-coated, fedora-wearing super thief. Rodriguez is currently the Golden Globe-winning star of the hit CW series, Jane the Virgin. Carmen’s sidekick, Player, will be voiced by Finn Wolfhard of Stranger Things. Each episode of the new series is expected to be approximately 22 minutes long on average.

“Join us as we build this multimedia powerhouse,” said Caroline Fraser, Senior Vice President, Trade Publishing, Houghton Mifflin Harcourt.  “Carmen is a globetrotting action hero.  Young, super cool, and super stylish, she pulls off the world’s most ingenious heists.  Carmen Sandiego makes it cool to be smart.  That is what our licensed products will do as well.  We want to give a new generation an opportunity to connect with this unique brand.”

Carmen Sandiego originally starred in more than 20 computer games and a hit TV show that aired for several years on PBS and now will appeal to a new generation. In the new series, viewers will learn about Carmen’s past and follow along with her through a fresh set of capers around the globe.

Jay Asher, Partner at Brandgenuity, will lead the prospecting effort. “Carmen Sandiego is a one-of-a kind property and we are thrilled to be a part of rebooting the brand.”   Added Asher, “We look forward to building a broad licensing program with fun, action-packed, educational products that will excite a new generation. “

The agency is also building licensing programs for the classic Carmen Sandiego brand, as well as for the ultimate throwback computer game of the 80’s and 90’s, The Oregon Trail, with first products for both launching for holiday 2017.

The new Carmen Sandiego licensing program will focus on brand extensions including toys, games, apparel, accessories, back-to-school, social expression and much more. For licensing opportunities, contact Brandgenuity at 212-925-0730 or and visit them at Licensing Show, booth #J122.

About Houghton Mifflin Harcourt

Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people's lives by fostering passionate, curious learners. As a leading provider of pre-K—12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom. HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world. For more information, visit
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About Brandgenuity

Brandgenuity LLC is an award-winning, full-service global brand licensing agency based in New York with offices in London, Munich and Hong Kong. The agency is ranked amongst the top 15 licensing agencies worldwide. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include BMW, Oddbods, Carmen Sandiego, Viacom Network, Arm & Hammer, Planet Fitness, Hawaiian Tropic, Banana Boat, Playtex, Edge, Skintimate, Gas Monkey Garage, MGM Studios, among others. For more information, please visit or at Licensing Show, booth #J122.