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Genius Brands Expands Llama Llama Licensing Program and Names Brandgenuity Agency of Record in UK, Ireland, Italy, Spain, Hungary, Poland, Romania.


New York, NY (September 1, 2018) – Genius Brands International, Inc. "Genius Brands" (NASDAQ:GNUS), owner of the Llama Llama trademark, announced today that Brandgenuity will serve as the brand’s licensing agency in the United Kingdom, Ireland, Italy, Spain, Hungary, Poland, and Romania. The beloved Llama Llama franchise started as a world-renowned children’s book property and is now an animated series on Netflix, both of which have captured the hearts of preschoolers and their parents around the world.

“We are thrilled to welcome Brandgenuity to our team, said Lloyd Mintz, Senior Vice President of Genius brands. The books and the series have a tremendous fan base and our licensing in North America, and globally, continues to grow.” Added Mintz, “We cannot wait to see what the Brandgenuity team will do to unlock the merchandising potential of these great characters.”

Penguin Random House has sold more than 20 million copies of Anna Dewdney’s original Llama Llama book series, with nine new titles launching in 2018. Netflix picked up the original cartoon series, featuring the voice of Jennifer Garner as Mama Llama, and it has been translated into 22 languages and already renewed for a second season. Llama Llama’s strong Netflix presence opens up many more opportunities to expand the brand hoofprint even further.

The Llama Llama story revolves around a young star, Llama Llama, and his mother, Mama Llama. Together, they navigate the twists and turns of childhood, along with an exciting cast of Llama Llama’s friends including Nelly Gnu, Gilroy Goat, Luna Giraffe, and Euclid Sheep.

Teri Niadna, Managing Director, will head the licensing program efforts: “We are so excited to work on this property. The characters are endearing and the stories are memorable, and we’ll be helping kids develop, imagine, reflect and embrace the many facets of growing up in a genuine, healthy, optimistic and engaging way.”

Brandgenuity will be extending the brand into product categories including toys and games, clothing and accessories, home decor, travel kits, and stationery in the countries and regions they will be overseeing.

About Genius Brands International

Headquartered in Beverly Hills, California, Genius Brands International, Inc. (NASDAQ:GNUS) is a leading global media company developing, producing, marketing and licensing branded children’s entertainment properties and consumer products for media distribution and retail channels. Led by award-winning creators and producers, Genius Brands distributes its content worldwide in all formats, as well as a broad range of consumer products based on its characters. In the children's media sector, its portfolio of “content with a purpose” includes new preschool properties Rainbow Rangers for Nick Jr. and Llama Llama for Netflix; tween music-driven YouTube brand SpacePOP; award-winning toddler brand Baby Genius; adventure comedy series Thomas Edison's Secret Lab, and Warren Buffett's Secret Millionaires Club, created with and starring iconic investor Warren Buffett. The Company is also co-producing an all-new adult animated series, Stan Lee's Cosmic Crusaders, with Stan Lee's Pow! Entertainment and The Hollywood Reporter. Genius Brands’ Kid Genius Cartoon Channel is currently available in approximately 60 million households. For additional information please visit

About Brandgenuity

Brandgenuity is a leading global independent brand licensing agency headquartered in New York, with offices in London, Munich and Hong Kong. The agency is ranked amongst the top 15 licensing agencies worldwide. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include BMW, Oddbods, White Castle, Church & Dwight (ARM & HAMMER), Edgewell (Edge, Banana Boat, Hawaiian Tropic, Playtex), MGM Studios (The Addams Family, Anna & the Apocalypse, Rocky, Pink Panther), PUR, Planet Fitness, ABI (Budweiser, Corona), Viacom Networks (MTV, VH1, Comedy Central), NFLPA, Welch’s, Mrs. Fields, and others. For more information, contact