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HUF and Budweiser Come Together for a Timeless Collection


New York, NY (November 9, 2018) – This holiday season, HUF proudly partners with Budweiser on a collaborative collection celebrating the brewery’s enduring legacy as the “King of Beers.”

Putting the HUF DBC spin on iconic Budweiser logos and slogans, the collabeeration features Bud’s classic script, bow-tie, and label designs across a range of tees, hoodies, hats, button-ups, a retro-sportswear anorak, and a vintage trucker denim jacket. Accessories include all-over print tote bags, insulated beer carriers, glass mugs, cruiser decks, slide sandals, ‘Come Back With a Six Pack’ doormats, and a series of socks offered in collectible ‘Hufweiser’ cans. Rounding out the capsule is a special-edition Hupper 2 Hi, constructed in Bud’s signature-red canvas atop a beer-colored sole, and packaged in a 12-pack-inspired shoebox.

The collection takes life in a lookbook shot at HUF Los Angeles’s favorite local watering hole—the historic Kibitz Room on Fairfax—while an official launch party commemorating the release is slated for November 17th at The El Rey theatre.

The HUF x Budweiser collaboration retails from is $10-$100 available at HUF’s flagship and HUF online, and at HUF retailers worldwide. A limited selection of tees and fleece is exclusive to U.S.-only availability. For all you do... this Bud’s for you!

About HUF

Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a Los Angeles based manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by Keith’s unique experiences traveling the globe as a skateboarder—and represented by a world-renowned skate team & group of ambassadors—the clean, classic brand aesthetic of HUF embodies a diverse array of cultural inspirations and ideas.

What started as a small boutique on an offbeat block of San Francisco’s Tenderloin District has now become one of the most recognized pioneering skateboard and lifestyle brands worldwide. Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard brand, but also any individual inspired by the vast array of countercultures that parallel skateboard mentality.