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One Animation And Brandgenuity Names Accessories and Sleepwear Licensees for Oddbods

American Marketing Enterprises and Concept One Accessories
Join Master Toy and Apparel Partners


London, UK (April 23, 2018) – One Animation, creator of the hit, Emmy Award-nominated, animated series Oddbods, announced that it has partnered with American Marketing Enterprises, Inc., a wholly owned subsidiary of Global Brands Group, and Concept One Accessories for Oddbods sleepwear and accessories, respectively, in North America.  American Marketing Enterprises and Concept One join master toy partner Kids Station, and apparel licensee, The Bentex Group, Inc., bringing the Oddbods licensing program to four licensees.

“We are thrilled to bring American Marketing Enterprises and Concept One on board in the US,” said Will Ochoa, International Licensing Director of One Animation.  “Both of these partners make fantastic products and will complement our core toy and apparel lines to create a complete Oddbods statement at retail in 2018. “

American Marketing Enterprises is developing a range of children’s sleepwear, including pajama sets, gowns, sleep pants and shorts, robes, boxers, thermal underwear and more.

Concept One is developing a line of accessories including bags, backpacks, luggage, cold weather accessories, headwear and more.

“We can’t wait to get to work on Oddbods headwear, bags and more,” said Bernie Hafif, Vice President, Licensing and Acquisitions at Concept One. “Oddbods is a brand that resonates with young children, kids and tweens, presenting an enormous opportunity across age groups and channels of distribution.” Added Hafif, “The antics of the show also reinforce an important message—that we are ALL a little odd, and that is something to celebrate “

The license agreements between One Animation and its new licensees were brokered by One Animation’s North American licensing agency, Brandgenuity.

“We couldn’t be more excited to add American Marketing Enterprises and Concept One to the Oddbods family,” said Jay Asher, Partner at Brandgenuity. “Both licensees have strong design capabilities, the right retail distribution and dedication to the Oddbods brand.”

Oddbods, a slap-stick non-dialogue comedy series, follows the madcap antics of seven adorable yet quirky friends, surviving the perils of everyday life with hilarious consequences. The animated series is broadcast on Netflix and across the majority of Amazon’s territories simultaneously via its Amazon Prime Video Direct streaming service. Oddbods is also available on the Disney Jr. app, has received more than 3.2 billion views online globally, 450 million of which were in the US alone. Oddbods has just been nominated for an International Emmy® Kids Award @MIPTV for best animated series. The brand appeals to both kids and tweens.

For licensing opportunities in the US and Canada, please contact Brandgenuity at 212-925-0730 or, and visit them at Licensing Show, Booth #J122.

About One Animation

Founded in 2008, One Animation is a CG Animation studio based in Singapore.  With an international team of award winning talent, the company has produced a vast portfolio of highly successful animation titles that are broadcast on global networks such as Disney Channel, Cartoon Network, Nickelodeon, Discovery Kids, ABC, and seen across more than 100 countries worldwide. Dedicated to developing the highest quality, family-focused TV, film and new media content, the team continues to push the boundaries of production; building upon a unique pipeline that delivers the highest quality productions with shorter than average production schedules and a crew that is typically one-third the size of a traditional CGI animation production team.  For more information, please visit us at

About Global Brands Group Holding Limited and American Marketing Enterprises, Inc.

Global Brands Group Holding Limited (SEHK Stock Code: 787) is one of the world’s leading branded apparel, footwear and fashion accessories companies. The Group designs, develops, markets and sells products under a diverse array of owned and licensed brands and a wide range of product categories.

Global Brands’ innovative design capabilities, strong brand management focus, and strategic vision enable it to create new opportunities, product categories and market expansion for brands on a global scale. In addition, the Group is the global leader in the brand management business through its joint venture, CAA-GBG Brand Management Group.  For more information, please visit the corporate website:

American Marketing Enterprises, Inc. is a wholly owned subsidiary of Global Brands Group, and the premier character licensed sleepwear leader in the United States, with licensing agreements with top entertainment licensors like Walt Disney, Universal, Hasbro, Moose Enterprise, Marvel, Warner Brothers and Nickelodeon. American Marketing Enterprises has built a unique portfolio of evergreen licenses that are represented in major retailers throughout the U.S. and across all distribution channels.

About Brandgenuity

Brandgenuity is an award-winning, global full-service brand licensing agency based in New York with offices in London, Munich and Hong Kong. The agency is ranked amongst the top 15 licensing agencies worldwide. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include BMW, Anheuser Busch-InBev, Oddbods, Carmen Sandiego, Viacom Network, Arm & Hammer, PUR, Planet Fitness, Hawaiian Tropic, Banana Boat, Playtex, Gas Monkey Garage, MGM Studios, and more. For more information, please visit or at