brandgenuity

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Most people hate the legalities. Luckily, we don’t.

Our brand acquisition division is run by an industry leader with over 20 years of licensing evaluation and negotiation experience. His unparalleled knowledge and counsel helps protect our client’s interests and ensures favorable business terms, (correct royalty rate, a favorable net sales definition, the broadest grant of rights as possible, the correct term, the right territories, renewal options, fair guarantees, and, if possible, exclusivity) reasonable approval, and licensor marketing support (e.g., promotion on brand website and in-store).

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Brand Acquisition Contract Negotiation
Contract Negotiation