Getting the product to shelf or the service to end-users is only the beginning – it’s making the whole greater than the sum of its parts that matters.
The real work begins when the licensing program is in full swing. We build in checkpoints when licensees can share learnings and seek out opportunities where cross-promotions can be developed amongst licensees and with the brand’s core product. We look for ways to activate extensions on the brand’s many marketing platforms so there’s consistent dynamism and excitement. On a granular level, our in-depth analysis and reporting give the client what they need to manage internal communication and keep stakeholders satisfied.