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Brandgenuity Introduces Tamar Geller’s The Loved Dog Pet Line

Leading Licensing Agency Unveils Exclusive Deal at PetSmart


NEW YORK, NY (October 22, 2009) – Leading trademark licensing agency Brandgenuity LLC has introduced an innovative line of pet products with Tamar Geller, dogs’ life coach, best-selling author, and founder of The Loved Dog. The line, modeled after Ms. Geller’s revolutionary method of training dogs through play and games, is currently featured on a multi-product end cap at PetSmart. Brandgenuity, known for its strategic merchandising and licensing programs with blue chip clients MGM, Food Network, Church and Dwight, and Cadbury Adams, has teamed with industry leader Sergeant’s Pet Care Products, Inc. for this robust range of pet care items. The complete pet coaching line features original products, each with a focus on the major areas of pet care: coaching (training) through play, behavior modification, grooming and housebreaking.

Products like treats, play toys, chew toys, calming collars, gentle shampoo and conditioning spray, biodegradable puppy pads, and dog beds were all inspired by Tamar Geller. “All of my products are based on my coaching (training) method and techniques to enhance the relationship between owner and dog. The line was designed for dog owners as much as for dogs. A product like the Bow Wow Bone with Refillable Squeaker is a great item because the pet-owner can replace a broken squeaker without having to purchase a whole new product. Ultimately these products are about owners and dogs having fun and coaching through play,” said Ms. Geller. What makes these products so unique? Each product features pet care tips written by Tamar Geller about caring for your dog and coaching them through play. As a follow up to the successful launch of the Sergeant’s Pet Care Products line, Brandgenuity has signed on Precision Pet Products to expand the Tamar Geller product offering. This expansion will feature dog beds and crates also inspired by Tamar Geller’s coaching techniques.

Tamar Geller, who has gained national recognition through her innovative dog coaching method, focuses her teachings on building a relationship with one’s dog based on clear communication, respect and love, often using games as teaching techniques.

About Brandgenuity LLC

Brandgenuity LLC is a leading independent brand licensing agency based in New York. The agency was voted #1 Licensing Agency of the Year 2008 by a leading industry publication. Brandgenuity extends world-class brands into new categories to build awareness and generate incremental revenue. Our trademark licensing services include strategic licensing planning, prospecting, legal support & contract negotiation, and retail development. The agency’s clients include MGM Studios (Pink Panther, Stargate, Robocop, Fame, and Legally Blonde), Food Network, Atari, World Poker Tour, Cadbury Adams (Bubblicious, Sour Patch, Swedish Fish, Chiclets, and Halls), Church & Dwight (Arm & Hammer, First Response, OxiClean), Pabst Brewing Company (Colt 45, Lone Star, Old Milwaukee, Old Style, Primo, and Schlitz) and The Really Useful Group (The Phantom of the Opera) among others. For more information please visit us at


Rachel Humiston
Brandgenuity LLC
(212) 925-0730