We've got a lot going on — click below to read our press releases.
- 06/08/2011 - Announcing the Hottest new couple in Licensing: Archer and Brandgenuity
Holy $**t snacks, it is time to break out the black turtlenecks. After rounds of intense, top-secret negotiations, Archer is officially no longer under cover. FX’s half-hour international spy comedy announced its partnership with leading brand licensing agency, Brandgenuity, to extend the brand into the products needed to save style, and the world. Archer fans will barely be able to hear anything over the sound of their deafening awesomeness as they talk with dolphin hand puppets, down gummy bears and whiskey and seduce anything that moves.
- 06/02/2011 - Chris Madden Inc. Chooses Brandgenuity as its New Home for Licensing
Chris Madden, celebrity interior decorator, best-selling author and designer, has chosen leading licensing agency Brandgenuity to extend the Chris Madden brand and her signature style of ‘turning home into haven’.
- 05/05/2011 - Expert Panel Tackles All You Need to Know About Royalty Rates at Licensing Expo
The Royalty rate is one of the most important terms in a license agreement. Industry veteran, Adina Avery-Grossman will moderate a panel of licensing experts and explore how setting the right rates can take a licensing agreement (and a licensee-licensor relationship) from good to g’rate! The session, “From Good to G’Rate: What Every Licensing Professional Should Know About Royalty Rates” will be given as part of Licensing University™ at the Licensing International Expo 2011 on June 15th at 10 A.M. at the Mandalay Bay Convention Center in Las Vegas.
- 02/08/2011 - New Licensing Program Blossoms with Kathy Davis Studios & Brandgenuity
Kathy Davis, premier designer specializing in greeting cards and social expression products, announced today that her firm, Kathy Davis Studios, Inc., has selected Brandgenuity to serve as its exclusive licensing agency. Brandgenuity plans to extend the Kathy Davis brand into new product categories that leverage her unique artwork and sentiments – helping her realize the mission of inspiring people to experience joy in their lives – and share it with others.
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