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Brandgenuity Announces New Licensees for New Carmen Sandiego

Carmen Sandiego to extend into board games, interactive handheld games and Halloween costumes


New York, NY (February 15, 2019) – Brandgenuity announced today that it has partnered with Goliath Games, Basic Fun, and Spirit Halloween to further the licensing program for Houghton Mifflin Harcourt’s buzzed-about Carmen Sandiego brand, which launched as a Netflix animated series in January. In addition the series, HMH is bringing Carmen back across multiple channels, including a publishing program with debut title Who in the World is Carmen Sandiego?; the simultaneous Spanish-language edition, ¿Quién es Carmen Sandiego?; and the Audible audiobook edition, and a Carmen in the Classroom educational program.

“We are thrilled that Carmen Sandiego, a beloved cultural touchstone, is here for a new generation of fans and that her expanded story will be enjoyed by both kids and parents,” said Caroline Fraser, Head of HMH Productions, Houghton Mifflin Harcourt. “We cannot wait to offer engaging products to those who just can’t get enough of Carmen Sandiego.”

Licensees will create fun products that entertain and encourage learning through role play, geography and global exploration. Goliath Games will launch a Carmen Sandiego board game while Basic Fun is developing a handheld Carmen Sandiego game modeled off an on-screen gadget from the series. Both are set to launch in fall 2019. Spirit Halloween will let kids live just like the fedora-clad globetrotter, with Carmen Sandiego costumes and inspired accessories just in time for Halloween 2019.

Allison Lort, Vice President, Business Development at Brandgenuity, has worked closely with the new licensees: “We are excited to help develop Carmen Sandiego into a broad licensing program, with fun, action-packed, educational products that will delight children and parents alike.” Added Lort, “Carmen Sandiego is a positive role model for young girls everywhere: she’s smart, cool, and a global citizen…but most of all, she is the ultimate SHE-ro just by being herself!”

Season one of the new series launched on Netflix on January 18, 2019, and stars Gina Rodriguez (Jane the Virgin) as the voice of Carmen Sandiego and Finn Wolfhard (Stranger Things), as her tech-whiz sidekick, Player. Carmen Sandiego follows new capers and villains in every episode, and reveals for the first time, her identity as a modern-day Robin Hood traveling the globe, stealing from VILE and giving back to its victims. A live action movie starring Gina Rodriguez is currently in development.

Brandgenuity will continue to build out the licensing program with toys, games, apparel, accessories, back-to-school, social expression and more.

For licensing opportunities, contact Brandgenuity at or 212-925-0730.

About Houghton Mifflin Harcourt Books & Media

For nearly two centuries, Houghton Mifflin Harcourt has published some of the world’s most renowned novels, nonfiction, children’s books, and reference works. As part of a leading global learning company, it is uniquely positioned to offer educational and entertaining content for all audiences. Its author list includes ten Nobel Prize winners, forty-eight Pulitzer Prize winners, fifteen National Book Award winners, and more than one hundred Caldecott, Newbery, Printz, and Sibert Medal and Honor recipients. HMH publishes such distinguished authors as Tim O'Brien, Natasha Trethewey, Paul Theroux, Alison Bechdel, and Paul Tough and a celebrated roster of children’s authors and illustrators including Kwame Alexander, Lois Lowry, and Chris Van Allsburg. HMH is also home to The Best American series®; The Whole30®, Weber Grill, How to Cook Everything®, and other leading lifestyle properties; CliffsNotes™; books by J.R.R. Tolkien; and many iconic children’s books and characters, including Curious George®, The Little Prince, and The Polar Express. 

HMH Productions, a division of HMH Books & Media, develops and produces media and licensed products related to brands such as Carmen Sandiego and Oregon Trail.  For more information visit

About Brandgenuity

Brandgenuity LLC is an award-winning, full-service global brand licensing agency based in New York with offices in London, Munich and Hong Kong. The agency is ranked amongst the top 15 licensing agencies worldwide. The agency’s clients include BMW, Carmen Sandiego, Arm & Hammer, Planet Fitness, Hawaiian Tropic, Banana Boat, Playtex, MGM Studios, among others. For more information, please visit